A longitudinal study of e-commerce diversity in Europe

Abstract Owing to increased access the Internet and development of electronic commerce, e-commerce has become a common method shopping in all countries. The purpose this study is more precisely research diversity Europe at regional level develop conception “E-commerce Supply Chain Management”. Statistical data derived from European Office were applied analyse spatial e-retailing. Assessments e-retailing geographic information systems exploratory analysis methods such us global local autocorrelation statistics. Clusters regions with similar household preferences related online identified. A visualisation phenomenon may be utilised for reconfiguration supply chains adapt them actual methods.